First Bank

ROA: Adequate

Southern Pines, NC | Charter: SM | Holding Company: FIRST BCORP

Established: 1934-01-01

Total Assets

$12.66B

Total Deposits

$10.76B

Net Income

$117.9M

Branches

116

FDIC data last updated: April 2, 2026

Overview

First Bank is a mid-size bank, headquartered in Southern Pines, NC. With $12.66B in total assets, First Bank holds a notable position in the U.S. banking landscape (Source: FDIC BankFind). The institution operates under a SM charter. It is part of the FIRST BCORP holding company.

First Bank holds approximately $10.76B in total deposits (Source: FDIC BankFind). With 116 branches, the bank maintains a moderate physical presence. Established 1934-01-01, the institution has a track record in the banking industry.

This profile uses publicly available government data to present a factual overview. It does not constitute an endorsement or recommendation of this institution. Consumers may wish to consider factors such as account fees, digital banking features, and customer service when evaluating any bank.

Financial Health Analysis

Return on Assets (ROA)

0.94%

National avg: 1.21%

Return on Equity (ROE)

7.26%

National avg: 11.47%

FDIC Insured

Yes

Up to $250,000 per depositor

First Bank reports a Return on Assets (ROA) of 0.94%, which is below the national average of 1.21%, which may indicate lower profitability relative to assets (Source: FDIC BankFind). In practical terms, an ROA of 0.94% means that for every $100 in assets, the bank generates approximately $0.94 in profit.

The bank's Return on Equity (ROE) is 7.26%, which is below the national average of 11.47%, which may indicate lower efficiency in generating shareholder returns (Source: FDIC BankFind). ROE measures how effectively a bank uses shareholder equity to generate profit.

First Bank reported positive net income of $117.9M in the most recent reporting period (Source: FDIC BankFind). Net income reflects overall profitability after all expenses, taxes, and provisions.

Past financial performance does not guarantee future stability or profitability. These metrics reflect a single reporting period and may vary from quarter to quarter. Consult a licensed financial professional before making banking decisions based on financial data.

First Bank vs. national average

Return on Assets (ROA)Below average

First Bank

0.94%

Nat'l avg

1.21%

Return on Equity (ROE)Below average

First Bank

7.26%

Nat'l avg

11.47%

National averages calculated from all active FDIC-insured banks.

Customer Experience

CFPB complaint data is not available for First Bank. This is common for smaller community banks and does not indicate a problem. The CFPB Consumer Complaint Database primarily tracks complaints for larger financial institutions that serve a high volume of consumers.

Branch and Access

First Bank operates 116 branches, primarily serving regional markets (Source: FDIC BankFind). This branch count is typical for mid-size institutions that balance physical locations with digital banking services.

The bank is headquartered in Southern Pines, NC. Consumers considering this institution may want to verify branch locations near their home or workplace, as headquarter location does not always indicate where branches are concentrated.

Branch access is one factor in choosing a bank. Consumers who primarily use mobile and online banking may prioritize digital features and rates over physical branch proximity.

View banks in NC

How First Bank compares to similar-sized banks

Bank	Assets	Deposits	ROA	Branches
First Bank	$12.66B	$10.76B	0.94%	116
Ameriprise Bank, FSB	$25.31B	$23.67B	3.08%	2
Provident Bank	$24.95B	$19.32B	1.28%	145
Rockland Trust Company	$24.91B	$20.26B	1.03%	152
Customers Bank	$24.88B	$21.00B	1.01%	7

Data Sources

FDIC BankFind: Financial data including total assets, deposits, net income, ROA, and ROE for all FDIC-insured institutions. https://banks.data.fdic.gov/

CFPB Consumer Complaint Database: Consumer complaint data by institution, including complaint volumes, response rates, and top issue categories. https://www.consumerfinance.gov/data-research/consumer-complaints/

Federal Reserve Economic Data (FRED): Interest rate benchmarks including the Federal Funds Rate, Treasury yields, and national savings rate averages. https://fred.stlouisfed.org/

BankRanked is not a bank, credit union, or financial advisor. This content is for educational purposes only and does not constitute financial advice. All data is sourced from publicly available government databases (FDIC, NCUA, CFPB, FRED). Consult a licensed financial professional before making banking decisions.